Diverse models are becoming a must-have for companies releasing their spring and summer campaigns. The model needs to be diverse in ethnicity, gender identity, age, etc. Learning how to implement diversity casting of models can be quite difficult and time-consuming if you don't know how – this article will show you how to do so!
Diversity casting is a process of casting models and actors where you take a diverse group of women to cast for your project. This ensures that your cast will reflect the diversity of society. Another reason why this method is beneficial in that it creates symmetry in the diversity casting process, meaning that there are no power dynamics within the company. Additionally, diversity casting allows for a more litmus test on what looks good on film and what doesn't, which can be difficult to achieve as an individual.
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Diversity casting of models is an important step in achieving a more inclusive and diverse modeling industry. The first step to taking action on this issue is for individual stores and agencies to consider implementing diversity casting for their portfolios as well. For example, women's eyewear company Warby Parker has been using diversity casting to help reach a larger client base with its advertising campaigns.
There are a lot of model casting directories online. The problem with many of them is that the models aren't diverse. To help fix this issue, using a model source directory that pulls from different agencies will make sure your casts are varied and inclusive. When you're casting for a photo shoot, it's always best to have many different options.