Branding not simply about a visual icon connected to your company. It is sad that so many graphic design and advertising firms still adhere to the old ideas of branding, insisting that the logo is the brand and all that matters. I have worked in marketing long enough to recognize a growing trend toward branding that is comprehensive and not just limited to a visual logo stuck to the bottom of a flier.
The internet has changed how and where we do business and with that how we market to our potential clients. Gone are the days of using print media as a primary source of advertising. That is not to say there is no place for it but as the internet has opened a truly global market it take more than an advertisement in a local paper to build your brand.
Internet shoppers make decisions in seconds and that can determine your success, or failure. While a visually appealing logo, or brand, can draw in your visitors, it can also send them away in confusion. Developing the right media-mix is a vital component to help ensure your brand is not only visually appealing, but recognized and captivating as well. You can also visit various reputed websites online such as https://www.uprisemgmt.com/creative-development and many more for more information about creative development.
Your logo, or your brand, must reflect you and your business. Within seconds a potential client should be able to discover what it is you have to offer and give the impression that you know what you are doing and providing services that they want to choose you to deliver. High visibility across several media types and platforms can help achieve the recognition you desire and the traffic you need.