Google Advertising Made Simple For Small Businesses

Online advertising has overtaken traditional advertising in the last year, with the majority of it being spent on Google AdWords. This clearly shows that SMEs must learn how to master Google to thrive and grow online.

Google Advertising has clear advantages over offline: low cost, high-level control, high measurability, and accurate geo-targeting. You can also react quickly to improve your performance. To grow your business, you can also run Pay-Per-Click Ads for eCommerce through Qera Marketing.

Image Source Google

There are many issues that SMEs face. They have limited time and money. A recent survey found that 46% of respondents didn't feel they understood how to optimize campaigns. 39% said they don’t have the time or the knowledge to run campaigns effectively. 

Five-two percent said that their campaigns weren't profitable. 54% of respondents stated they get traffic but little conversions to actual business.

Fear is another factor. This fear can be caused by an overwhelming amount of questions, such as: whether to use Google Search or Network, an agency or run campaigns directly, the best levels to spend, the ROI, banner ads, and how to use Google tools and reports to optimize campaigns.

The advantages of an agency over a direct approach to the question of agency versus direct are the knowledge you gain and the fact that campaigns can be launched the same day. There are disadvantages, such as fixed monthly fees, a percentage fee on advertising spend, and 6-12-month lock-in contracts.

What Are The Benefits Of Choosing A PPC Agency?

There are many reasons to choose a PPC agency over working with you on your search engine marketing (SEM) campaigns. We will be discussing how an agency can improve your sales and profits.

Which budget do you have?

Because of the important internet marketing plays in almost every business' success, Pay Per Click has become a highly sought-after skill. The best way to grow your business is to hire top PPC organizations

Image Source Google

They usually charge a percentage of your media spend. This is money that you use for advertising. If you have a limited budget, the majority of your money can be used to fund the ads and not for salaries.

Buying Experience

PPC agencies are not only for small businesses. Large companies also buy from them, but for a different reason. We have already explained that AdWords specialists and SEM specialists are highly-skilled and are therefore paid high salaries. This holds even at the top of the range. Companies spend thousands on paid searches. This means that the best-paid search experts can find 1% to 0.1% cost reductions or improve profitability. They can save thousands, or make thousands of more income, than their high salaries.

These potential profits increases may be offset by the high costs of staffing. Because their highly-trained search specialists can work on multiple clients simultaneously, this only works for PPC agencies. Although they might not be able to spend their entire time on your account they will produce amazing results which is what you pay for.